The name itself ‘The Dark Knight’ is a form of a play on word.
The main focus of the poster is the man in the foreground, holding a gun and clenching his fist showing signs of anger and danger. The character has been made to look rough and mysterious. This is a sign of an action code.
In the background there is a city which a common location for this typical type of film. It is set at night to go with the name of the film but could also be because the city has been destroyed and under threat. This is also emphasized by the use of sparks and fire surrounding him, suggesting he is the one causing all the destruction.
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